{"id":355,"date":"2016-11-04T15:20:54","date_gmt":"2016-11-04T15:20:54","guid":{"rendered":"https:\/\/conversion.com\/can-become-cro-expert-just-6-months\/"},"modified":"2024-08-14T09:31:21","modified_gmt":"2024-08-14T09:31:21","slug":"can-become-cro-expert-just-6-months","status":"publish","type":"post","link":"https:\/\/conversion.com\/blog\/can-become-cro-expert-just-6-months\/","title":{"rendered":"Can you become a CRO expert in just 6 months?"},"content":{"rendered":"<section class=\"c-post-content\" data-ref=\"case-content\">\n\t<div class=\"post-content\">\n\t\t<div class=\"post-content__container container container--medium\">\n\t\t\t<aside class=\"post-content__sidebar post-content__sidebar--links\">\n\t\t\t\t<div class=\"sticky-menu\" data-ref=\"case-content-menu\">\n\t\t\t\t\t<h3 class=\"sticky-menu__title\">Contents<\/h3>\n\t\t\t\t\t<ul class=\"sticky-menu\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t                            \t\t\t\t\t\t\t<li class=\"sticky-menu__item\">\n\t\t\t\t\t\t\t\t<a class=\"sticky-menu__item-link  active\" href=\"#introduction\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t<span class=\"arrow\"><svg viewBox=\"0 0 16 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.6875 9.34375V7.34375L13.3438 10L10.6875 12.6562V10.6562H2.65625V9.34375H10.6875Z\" fill=\"#F6876F\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"sticky-menu__item-text\">Introduction<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t                            \t\t\t\t\t\t\t<li class=\"sticky-menu__item\">\n\t\t\t\t\t\t\t\t<a class=\"sticky-menu__item-link \" href=\"#thetrainingphase\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t<span class=\"arrow\"><svg viewBox=\"0 0 16 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.6875 9.34375V7.34375L13.3438 10L10.6875 12.6562V10.6562H2.65625V9.34375H10.6875Z\" fill=\"#F6876F\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"sticky-menu__item-text\">The training phase<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t                            \t\t\t\t\t\t\t<li class=\"sticky-menu__item\">\n\t\t\t\t\t\t\t\t<a class=\"sticky-menu__item-link \" href=\"#thepodrotations\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t<span class=\"arrow\"><svg viewBox=\"0 0 16 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.6875 9.34375V7.34375L13.3438 10L10.6875 12.6562V10.6562H2.65625V9.34375H10.6875Z\" fill=\"#F6876F\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"sticky-menu__item-text\">The\u00a0pod rotations<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t                            \t\t\t\t\t\t\t<li class=\"sticky-menu__item\">\n\t\t\t\t\t\t\t\t<a class=\"sticky-menu__item-link \" href=\"#mystorytodate\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t<span class=\"arrow\"><svg viewBox=\"0 0 16 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.6875 9.34375V7.34375L13.3438 10L10.6875 12.6562V10.6562H2.65625V9.34375H10.6875Z\" fill=\"#F6876F\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"sticky-menu__item-text\">My story to date<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/aside>\n\n\t\t\t<div class=\"post-content__content\">\n\t\t\t\t<ul class=\"post-content__sections\">\n\t\t\t\t\t                        \t\t\t\t\t\t<li class=\"post-content__section\" id=\"introduction\" data-ref=\"case-content-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-content__section-content\"><p>A phrase you often hear at Conversion is \u201cTesting is at the heart of what we do\u2019\u2019.<\/p>\n<p>In that spirit, the team decided to \u2018test\u2019 their first ever <a href=\"https:\/\/conversion.com\/service\/conversion-rate-optimization-services\/\">Conversion Rate Optimisation<\/a> (CRO) training scheme. The ambition is to equip individuals who have no previous CRO experience with the knowledge, skills and practical experience to become a \u2018<a href=\"https:\/\/conversion.com\/blog\/cro-consultant\/\">Conversion Consultant<\/a>\u2019 in just 6 months.<\/p>\n<p>That\u2019s where I come in. I joined Conversion as the first ever Associate Consultant on the training scheme, and over the past three months I\u2019ve been the willing \u2018guinea pig\u2019 in this test. I\u2019d like to share my experience to give an idea of what it\u2019s like to join a fast-growing company in a brand new industry, and to learn an entirely new skill set in a relatively short amount of time. I can definitely say it\u2019s been both exciting and rewarding.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-content__index\">\n\t\t\t\t\t\t\t\t<h3 class=\"post-content__index-title\">Contents<\/h3>\n\t\t\t\t\t\t\t\t<ul class=\"post-content__index-links\" data-ref=\"case-content-menu\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-content__index-link\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#introduction\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t\t\t\tIntroduction\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-content__index-link\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#thetrainingphase\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe training phase\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-content__index-link\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#thepodrotations\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t\t\t\tThe\u00a0pod rotations\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-content__index-link\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#mystorytodate\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t\t\t\tMy story to date\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t                        \t\t\t\t\t\t<li class=\"post-content__section\" id=\"thetrainingphase\" data-ref=\"case-content-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"post-content__section-title\">The training phase<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-content__section-content\"><p>Throughout the recruitment process I was intrigued by the company, people and job role. A friendly team, great perks and quirky London office &#8211; what more could one want from a job? However what excited me most was the challenge of learning how a whole new industry works, while developing a shiny new skill set alongside it.<\/p>\n<p>The 6 week training phase was well planned out from the beginning. Each week focused on a specific learning area such as usability and persuasion theory. I learnt the fundamentals of key insight tools such as Google Analytics, and key skills for conducting user-research such as effective survey design. The weeks were filled with training sessions and relevant practical tasks which helped the information to stick.<\/p>\n<p>I began to look at websites in a completely new way, understanding how they work and why users behave the way they do. On top of this, I had a chance to collaborate with other team members &#8211; a huge company value. I joined client calls, meetings and internal \u2018kick-offs\u2019 where ideas for testing are discussed. To assess what I had learned, I delivered a mock client presentation to the heads of Strategy and Client Services, nicely bringing the training phase to a close.<\/p>\n<p>Not only was I learning the ropes of CRO &#8211; but from my first week I took part in a range of social events &#8211; quiz nights, poker evenings and a scary movie \u201cfright night\u201d, to name but a few. I instantly felt encouraged to have fun and get to know my colleagues socially. I also had an amazing opportunity to kick off a monthly presentation group where team members have the chance to practice speaking in public and receive peer feedback. It was refreshing to be given this kind of autonomy and support so early on in my role.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t                        \t\t\t\t\t\t<li class=\"post-content__section\" id=\"thepodrotations\" data-ref=\"case-content-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"post-content__section-title\">The\u00a0pod rotations<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-content__section-content\"><p>The next stage of the training scheme was the Pod rotations. I would spend a month in each \u2018Pod\u2019 i.e team of Developers, Designers, Consultants and Project Manager, to practically apply my newfound knowledge from training.<\/p>\n<p>In my first Pod, I worked on an insights project for a client in the online health industry, while at the same time embracing \u2018Pod Life\u2019 and shadowing a senior consultant. This gave me a realistic view of the Pods &#8211; what went on day-to-day and the collaborative nature of the team. I felt my input and skills were truly valued, especially when presenting my insights project back to the team.<\/p>\n<p>In my second and current Pod rotation, my area of focus is the testing process and how we take ideas, driven by insights, and bring them to life. Getting to grips with the Optimizely testing platform, practicing wireframing and learning the basics of coding are just a few of the latest skills I am adding to my CRO toolkit. I\u2019m adjusting to a new way of \u2018Pod Life\u2019 and understanding an exciting new set of clients from industries such as online gambling and finance.<\/p>\n<p>Looking towards the future, my third Pod rotation involves working towards pulling everything I\u2019ve learned together to start building long-term optimization strategies for clients. I\u2019ll also progress to take over my first client, build relationships and become responsible for the clients\u2019 insights research, strategy and testing process.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\n\t\t\t\t\t\t                            <div data-target=\"post-newsletter-anchor\" data-device=\"mobile\"><\/div>\n                        \t\t\t\t\t                        \t\t\t\t\t\t<li class=\"post-content__section\" id=\"mystorytodate\" data-ref=\"case-content-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 class=\"post-content__section-title\">My story to date<\/h2>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-content__section-content\"><p>After 3 months in the role, how would I sum it up? Did it meet my expectations? Honestly, yes, and so much more. I\u2019ve felt supported, stretched and valued while learning everything there is to know about CRO along the way. I now feel confident evaluating the CRO opportunities for a client by conducting quantitative and qualitative research. I can turn insights into ideas for impactful A\/B tests and I\u2019m starting to look at CRO from a more strategic perspective as I gain more experience.<\/p>\n<p>As with any learning curve, at times I wanted to bang my head against a brick wall and just \u2018\u2019get\u2019\u2019 a concept or method quicker. But those \u2018\u2019Ah-Ha!\u2019\u2019 moments certainly were worthwhile. Although I still have a lot to learn, the main goal to become a Conversion Consultant is getting closer each day. In the meantime I\u2019ll continue developing my skillset in the fast paced, ever changing CRO industry.<\/p>\n<p>If you\u2019re looking to start a career in CRO, head over to our <a href=\"https:\/\/conversion.workable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">careers page<\/a> to see our current open positions.<\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\n\t\t\t\t\t\t                            <div data-target=\"post-newsletter-anchor\" data-device=\"mobile\"><\/div>\n                        \t\t\t\t\t\n\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\n\t\t\t<aside class=\"post-content__sidebar post-content__sidebar--form\">\n\t\t\t\t<div class=\"sticky-newsletter\" data-target=\"post-newsletter-anchor\" data-device=\"desktop\">\n                \t<div class=\"post-newsletter\" data-target=\"post-newsletter\">\n    <h4 class=\"post-newsletter__title\">Real-world growth experiments. In your inbox. Every week. <\/h4>\n            <div class=\"post-newsletter__form post-newsletter__form--world kam-world\">\n        <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script> <script>   hbspt.forms.create({     region: \"na1\",     portalId: \"9358319\",     formId: \"4e927e03-4f90-466a-8646-7f94947f860c\"   }); <\/script>\n    <\/div>\n            <div class=\"post-newsletter__form post-newsletter__form--uk-us kam-uk-us\">\n            <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script><script>hbspt.forms.create({ region: \"na1\", portalId: \"9358319\", formId: \"03e799e7-ee63-4857-9182-cb3a687dba40\" });<\/script>\n        <\/div>\n        <div class=\"post-newsletter__terms\"><p>Join 5,000+ optimizers who subscribe to our content<\/p>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n            <\/aside>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[27],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can you become a CRO expert in just 6 months? 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