{"id":2857,"date":"2022-07-25T15:20:15","date_gmt":"2022-07-25T15:20:15","guid":{"rendered":"https:\/\/conversion.com\/?p=2857"},"modified":"2024-11-12T18:23:04","modified_gmt":"2024-11-12T18:23:04","slug":"conversion-and-widerfunnel-merger","status":"publish","type":"post","link":"https:\/\/conversion.com\/blog\/conversion-and-widerfunnel-merger\/","title":{"rendered":"Press release: Conversion and Widerfunnel merger"},"content":{"rendered":"<section class=\"c-post-content\" data-ref=\"case-content\">\n\t<div class=\"post-content\">\n\t\t<div class=\"post-content__container container container--medium\">\n\t\t\t<aside class=\"post-content__sidebar post-content__sidebar--links\">\n\t\t\t\t<div class=\"sticky-menu\" data-ref=\"case-content-menu\">\n\t\t\t\t\t<h3 class=\"sticky-menu__title\">Contents<\/h3>\n\t\t\t\t\t<ul class=\"sticky-menu\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t                            \t\t\t\t\t\t\t<li class=\"sticky-menu__item\">\n\t\t\t\t\t\t\t\t<a class=\"sticky-menu__item-link  active\" href=\"#conversionandwiderfunnelmerger\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t<span class=\"arrow\"><svg viewBox=\"0 0 16 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.6875 9.34375V7.34375L13.3438 10L10.6875 12.6562V10.6562H2.65625V9.34375H10.6875Z\" fill=\"#F6876F\"\/><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"sticky-menu__item-text\">Conversion and Widerfunnel merger<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/aside>\n\n\t\t\t<div class=\"post-content__content\">\n\t\t\t\t<ul class=\"post-content__sections\">\n\t\t\t\t\t                        \t\t\t\t\t\t<li class=\"post-content__section\" id=\"conversionandwiderfunnelmerger\" data-ref=\"case-content-item\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-content__section-content\"><p><span style=\"font-weight: 400;\">We\u2019re extremely excited to announce that we have now merged with Widerfunnel, North America&#8217;s leadng experimentation agency.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The newly merged agency will be going forward under the Conversion brand, and with a team of more than 100 experimentation specialists, this now makes Conversion the biggest dedicated experimentation agency on the planet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Headquartered in Vancouver, Widerfunnel partner with world-leading brands like Microsoft, Google, and Dollar Shave Club to deliver high-velocity experimentation programs that drive bottom-line growth. We\u2019re confident that by expanding our shared global reach while combining the best that each agency has to offer, the merger will allow us to provide more value to our clients than ever before.\u00a0<\/span><\/p>\n<p><strong>Stephen Pavlovich of Conversion says:\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u2018This is a huge milestone for the Conversion team. We\u2019ve long made it our mission to put experimentation at the heart of every company. By joining together with our colleagues in North America, we\u2019ve taken a (big) step towards this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re now able to leverage more specialists \u2013 and more insights \u2013 than ever before. Plus we can collaborate on clients and R&amp;D \u2013 helping more companies around the world use experimentation to drive their growth.\u2019<\/span><\/p>\n<p><strong><a href=\"https:\/\/www.chrisgoward.com\/\">Chris Goward<\/a> of Widerfunnel says:<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI built Widerfunnel based on my belief that evidence based decisions get the best results. Since 2007, our goal has been to help companies apply scientific experimentation as the crucible for decision making in all areas of their business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When I met Stephen Pavlovich years ago, I recognized that he has the same mission and values as I do. This brand merger is a seamless joining of like minded expert teams.\u2019<\/span><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post-content__index\">\n\t\t\t\t\t\t\t\t<h3 class=\"post-content__index-title\">Contents<\/h3>\n\t\t\t\t\t\t\t\t<ul class=\"post-content__index-links\" data-ref=\"case-content-menu\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li class=\"post-content__index-link\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#conversionandwiderfunnelmerger\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t\t\t\t\t\t\t\tConversion and Widerfunnel merger\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t                            <div data-target=\"post-newsletter-anchor\" data-device=\"mobile\"><\/div>\n                        \t\t\t\t\t\n\t\t\t\t<\/ul>\n\t\t\t<\/div>\n\n\t\t\t<aside class=\"post-content__sidebar post-content__sidebar--form\">\n\t\t\t\t<div class=\"sticky-newsletter\" data-target=\"post-newsletter-anchor\" data-device=\"desktop\">\n                \t<div class=\"post-newsletter\" data-target=\"post-newsletter\">\n    <h4 class=\"post-newsletter__title\">Real-world growth experiments. 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<\/aside>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":40,"featured_media":3072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Press release: Conversion and Widerfunnel merger | Conversion<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conversion.com\/blog\/conversion-and-widerfunnel-merger\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press release: Conversion and Widerfunnel merger | Conversion\" \/>\n<meta property=\"og:url\" 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