{"id":1163,"date":"2022-06-28T16:38:53","date_gmt":"2022-06-28T16:38:53","guid":{"rendered":"https:\/\/conversion.com\/?post_type=case-study&#038;p=1163"},"modified":"2023-03-14T10:33:48","modified_gmt":"2023-03-14T10:33:48","slug":"scout24","status":"publish","type":"case-study","link":"https:\/\/conversion.com\/case-study\/scout24\/","title":{"rendered":"Scout24"},"content":{"rendered":"<section class=\"case-content-wrap\" data-ref=\"case-content\">\n\t<div class=\"container container--medium case-content__container\">\n\t\t<ul class=\"sticky-menu\" data-ref=\"case-content-menu\">\n\t\t\t\t\t\t\t\t<li class=\"sticky-menu__item\">\n\t\t\t\t<a class=\"sticky-menu__item-link  active\" href=\"#opportunity\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t<span class=\"arrow\"><svg viewBox=\"0 0 16 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.6875 9.34375V7.34375L13.3438 10L10.6875 12.6562V10.6562H2.65625V9.34375H10.6875Z\" fill=\"#F6876F\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"sticky-menu__item-text\">Opportunity<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"sticky-menu__item\">\n\t\t\t\t<a class=\"sticky-menu__item-link \" href=\"#solution\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t<span class=\"arrow\"><svg viewBox=\"0 0 16 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.6875 9.34375V7.34375L13.3438 10L10.6875 12.6562V10.6562H2.65625V9.34375H10.6875Z\" fill=\"#F6876F\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"sticky-menu__item-text\">Solution<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"sticky-menu__item\">\n\t\t\t\t<a class=\"sticky-menu__item-link \" href=\"#result\" data-ref=\"case-content-menu-item\">\n\t\t\t\t\t<span class=\"arrow\"><svg viewBox=\"0 0 16 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M10.6875 9.34375V7.34375L13.3438 10L10.6875 12.6562V10.6562H2.65625V9.34375H10.6875Z\" fill=\"#F6876F\"\/><\/svg><\/span>\n\t\t\t\t\t<span class=\"sticky-menu__item-text\">Result<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t<div class=\"case-content-section-wrap\">\n\t\t\t<section class=\"case-content\" id=\"opportunity\" data-ref=\"case-content-item\">\n\t\t\t\t<div class=\"case-content__inner\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"case-content__title\">Opportunity<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content__content\">\n\t\t\t\t\t\t<p>Scout24 Schweiz has marketplace websites in real estate, cars and classifieds. Like any marketplace, they needed to optimize two user journeys: buyers and sellers.<\/p>\n<p>Unlike other marketplaces, however, Scout24 had a number of popular &amp; completely free competitors. Why would a landlord, for example, list their property at ImmoScout24.ch when they could list it on another website for free?<\/p>\n<p>They brought Conversion on-board to help them solve that exact question, and drive growth in-line with investor expectations.<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\t<section class=\"case-content case-content--black\" id=\"solution\" data-ref=\"case-content-item\" data-color=\"black\">\n\t\t\t\t<div class=\"case-content__inner\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"case-content__title\">Solution<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content__content\">\n\t\t\t\t\t\t<p>Like all optimization projects, Conversion balanced data analysis with qualitative research. To understand sellers &amp; buyers, they interviewed the customer service team on-site in Flamatt, Switzerland. Then analyzed a year\u2019s sales data to better understand patterns of behavior, and to provide insight into listing duration and price elasticity.<\/p>\n<p>Working in close partnership, they delivered an aggressive testing strategy that answered questions like:<\/p>\n<ul>\n<li>Whether Scout24 could increase prices<\/li>\n<li>How upsells could increase average order values<\/li>\n<li>Why sellers would pay to list a property or vehicle, when they could list it elsewhere for free<\/li>\n<li>Whether a real estate \u201cmap view\u201d would increase leads<\/li>\n<\/ul>\n<p>Conversion built the functionality and interface for a \u201cmap view\u201d that allowed visitors to browse properties on a map rather than just as a list.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"services__quote services__quote--light-grey\">\n\t\t<p class=\"services__quote-text\">&#8220;Conversion helped us with a great kickstart for experimentation, and helped us establish a culture of testing.&#8221;<\/p>\n\t\n\t<div class=\"services__quote-meta\">\n\t\t\t\t\t<div class=\"services__quote-photo\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/Dominique-Jost-50x50.jpeg\"\n     data-srcset=\"https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/Dominique-Jost-12x16.jpeg 360w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/Dominique-Jost-25x25.jpeg 768w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/Dominique-Jost-50x50.jpeg 1440w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/Dominique-Jost-100x100.jpeg 2000w\" \/>\t\t\t<\/div>\n\t\t\n\t\t<div class=\"services__quote-author\">\n\t\t\t<span class=\"services__quote-author-name\">Dominique Jost<\/span>\t\t\t<span class=\"services__quote-author-role\">Director of Product<\/span>\t\t<\/div>\n\n\t\t\t\t\t<div class=\"services__quote-logo\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/scout24.svg\"\n     data-srcset=\"https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/scout24.svg 360w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/scout24.svg 768w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/scout24.svg 1440w,\n                https:\/\/conversion.com\/wp-content\/uploads\/2022\/06\/scout24.svg 2000w\" \/>\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/section>\n\t\t\t<section class=\"case-content\" id=\"result\" data-ref=\"case-content-item\">\n\t\t\t\t<div class=\"case-content__inner\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"case-content__title\">Result<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"case-content__content\">\n\t\t\t\t\t\t<div class=\"wrap\">\n<p>Within a year, Scout24 Schweiz\u2019s growth had accelerated. This allowed KKR \u2013 the private equity investor that brought in Conversion \u2013 to exit at a reported 3x return of their $175M investment.<\/p>\n<\/div>\n<h4 style=\"text-align: center;\">3x<\/h4>\n<p style=\"text-align: center;\">Return on investment<\/p>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"u-spacer\"><\/div>\n\t\t\t\t<div class=\"sharing-bar-wrapper\">\n\t\t<p class=\"sharing-bar__title\">Share this case study<\/p>\n\t\t<ul class=\"sharing-bar\">\n\t\t<li class=\"sharing-bar__item\">\n\t\t\t<a class=\"sharing-bar__item-link\"\n\t\t\t\thref=\"\/\/www.facebook.com\/sharer.php?u=https:\/\/conversion.com\/case-study\/scout24\/\"\n\t\t\t\tonclick=\"window.open(this.href, 'share popup','left=20,top=20,width=500,height=360,toolbar=1,resizable=0'); return false;\"\n\t\t\t\trel=\"nofollow noopener noreferrer\"\n\t\t\t\ttarget=\"_blank\">\n\t\t\t\t<svg width=\"10\" height=\"18\" viewBox=\"0 0 10 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M9.26367 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